LETS MAKE SOMETHING TOGETHER

 

HELLO, TOOTHPASTE

Hello is a proposed identity system refresh for Hello Products toothpaste. The proposed system nods to the International typographic style or Swiss style. The system maximizes legibility, objectivity, photography, and grid-based hierarchy. I wanted to emphasize the idea that a simple everyday object can be beautiful. Throughout its use, the tube will continue to be manipulated, creating a different composition each and every day.