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Tedx San Francisco

Having the opportunity to work with the design team for TEDx San Francisco, I helped concept out the identity system & branding, print collateral, icon generation, and social media collateral. Icons were generated for each speaker and their talk in addition to the main theme of "Dare To Know." The iconography was used to hide and reveal information throughout the system, leaving the viewer to judge for themselves what they thought the meaning was.

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